About Victoria

The story, the philosophy, and the passion behind every project at Appletreewick Interiors.

Victoria Craddock, founder of Appletreewick Interiors

Designing with heart

Interiors have been part of my life for as long as I can remember. Grandparents in the antique trade, a father who designed furniture — I grew up surrounded by craftsmanship and developed an early obsession with how spaces look, feel, and function.

I trained at the London College of Fine Arts, then built my career across three very different disciplines: a long-established furniture company where quality and proportion were non-negotiable; show home design — fast, visual, and commercially driven; and bespoke cabinetry alongside my father, where precision and tailored design became second nature. Three very different worlds. All of them invaluable.

Twenty-five years of that kind of experience led me to one place: founding Appletreewick Interiors. Based in Stratford-upon-Avon, I work across Warwickshire, the Cotswolds, and beyond — on everything from full farmhouse transformations to holiday lets to a single room that needs rethinking. Every project gets the same standard of care.

Life with twins has sharpened my thinking too. Homes have to work — properly, practically, for real life. That perspective sits at the heart of everything I design.

I work with a small number of clients at any one time, and that's deliberate. Great design demands focus and attention. It starts with understanding how you live, what you love, and what would make your space feel entirely, unmistakably yours.

Design philosophy

Four principles guide every project I take on, from the first consultation to the final reveal.

Listen First

Every project starts with understanding you. How you live, what you love, and what matters most. The best designs come from genuine conversation, not assumptions.

Timeless Over Trendy

I design spaces that will still feel beautiful in ten years, not ten months. Quality materials, considered palettes, and classic proportions that stand the test of time.

Every Detail Matters

From the weave of a fabric to the placement of a lamp, the smallest details create the biggest impact. Nothing is overlooked, nothing is left to chance.

Collaborative Spirit

Your home, your vision. I bring expertise and creativity, but the best results come from working together. You are part of the process every step of the way.

Ready to transform your space?

Whether you know exactly what you want or need help finding your style, I'd love to hear from you. Let's start with a conversation.