The Appletreewick tree in spring The Appletreewick tree in summer The Appletreewick tree in autumn The Appletreewick tree in winter
Est. Stratford-upon-Avon · MMXX
Spring in the orchard

Considered spaces, built around real life.

Luxury residential interior design across Stratford-upon-Avon, the Cotswolds, and Warwickshire — by Victoria Craddock.

Begin Your Project
Cotswolds   ·   Warwickshire   ·   Oxfordshire   ·   Heritage   ·   Restoration   ·   Holiday Let
Twenty-five years —
one designer —
a small client list.
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A light-filled kitchen looking out to the garden — the studio at its quietest, between projects

Beautiful homes that actually work.

I'm Victoria — an interior designer based in Stratford-upon-Avon, working across Warwickshire, the Cotswolds and beyond. The studio is small, deliberately so. Every project gets thought, time, and the same hands all the way through.

My work sits at the intersection of timeless and liveable. Heritage where it belongs. Modern comfort where it counts. And every detail — from the light that fills a room to the texture beneath your feet — chosen to last.

Tailored to your vision.

From initial concept to final styling, every service is built around making the process feel as considered as the result.

Full Interior Design

A comprehensive service from concept to completion. I manage every detail so you can sit back and watch your home transform.

  • Space planning & layout
  • Material & finish selection
  • Furniture & lighting design
  • Project management
  • Final styling & dressing
Most Popular

Holiday Let Design

Spaces that delight guests and earn their keep. Photogenic, durable, and built to drive five-star reviews.

  • Guest experience design
  • Durable material selection
  • Photography-ready styling
  • Brand-consistent aesthetics
  • Booking-boosting appeal
Studio Specialism

Design Consultation

Expert guidance, your hands on the wheel. A focused session that gives you a clear plan and the confidence to execute.

  • Room-by-room assessment
  • Colour & palette guidance
  • Furniture placement advice
  • Supplier recommendations
  • Written design brief
Great Starting Point

Recent projects.

View All Work
A country kitchen with garden doors and morning light — the conversation that starts every project
A vaulted sitting room with a velvet sofa and floral cushions — a space designed for the second decade, not the second week
A considered bedroom — paired botanical artworks, layered linens, a single bedside lamp — every detail specified to belong
i.
Listen first

It always begins with the conversation.

Before we look at fabrics, before we choose a single light fitting, we sit down. How do you actually live? What time does the morning start? Where does the dog sleep? Which rooms work and which ones don't? The brief that emerges is the one we'll keep coming back to — every decision, every detail, lives or dies by it.

ii.
Design with discipline

Beautiful is the easy part. Right is harder.

Anyone can make a room look good in a photograph. The studio's work has to do more — host Sunday lunch for twelve, survive a wet labrador, age into something better, not worse. We design for the second decade of a room's life, not the second week. That changes every choice.

iii.
The detail that does the work

A house feels finished when nothing in it is arbitrary.

A chrome tap chosen because it matches the lamps, which match the cabinet handles, which were specified the day the layout was drawn. Continuity isn't an afterthought — it's the architecture. The result is a home that reads as one mind's work, even though six trades made it.

On Instagram

@appletreewick.interiors
Kitchen island with Belfast sink and crystal chandelier Botanical bedroom with macrame pendant and gallery wall Dining room with rattan pendants and coastal panorama Layered styling with cushions and considered detail Brass tap detail with oak worktop and countryside view Cinema room with blue walls and neon PLAY sign

Let's design something beautiful.

Every great space begins with a conversation. Get in touch to book your complimentary initial consultation.

Book a Consultation